Bloom: The Abbotsford Tulip Festival

Category

Digital Media, Print Media

Agency

Partners & Hawes

Role

Design: Campaign Ideation, Social Media, Content Creation, Print & Digital Media

Project Management: Campaign planning, project management, client prime

*Campaign ideation, rollout and photography by Partners & Hawes

Challenges

Planning and producing campaign materials for a seasonal campaign with a high volume of visitors (an average of 90 thousand visitors over approximately 5 weeks).

Generating interest and engagement on a social platform with 11.1 thousand followers at campaign start.

Results

Excellent engagement results – an increase of 4.7K followers (42%) on Instagram.

Successful activations throughout Abbotsford and the greater Vancouver area.