Happy Honey Packaging Series
Brand Identity, Packaging Design
Happy Honey, a small earth-minded company based in St. Claude, MB
Eco-friendly and health-conscious shoppers
Branding must appeal to broad range of demographics.
Visual identity must be different, appealing compared to competitors in the same market space.
Packaging solution must be sustainable, and encourage consumers to return/recycle packaging after use.
Typographic solution is humble and inviting to consumers, and allows the brand’s story to be communicated on the packaging. A limited colour palette allows for brand recognition, and easy identification of different products. Vintage, roughened textures speak to the rural origins of the brand, and strengthen the identity as earth-friendly, grassroots, sustainable and raw.