Happy Honey Packaging Series

Category

Brand Identity, Packaging Design

Client

Happy Honey, a small earth-minded company based in St. Claude, MB

Audience

Eco-friendly and health-conscious shoppers

Farmer’s markets

Buy-local movement

Challenges

Branding must appeal to broad range of demographics.

Visual identity must be different, appealing compared to competitors in the same market space.

Packaging solution must be sustainable, and encourage consumers to return/recycle packaging after use.

Solution

Typographic solution is humble and inviting to consumers, and allows the brand’s story to be communicated on the packaging. A limited colour palette allows for brand recognition, and easy identification of different products. Vintage, roughened textures speak to the rural origins of the brand, and strengthen the identity as earth-friendly, grassroots, sustainable and raw.