Highstreet Summer 2018 Campaign

Category

Digital Media

Agency

Partners & Hawes

Role

Design: programmatic display ads

*campaign ideation and rollout by Partners & Hawes. Photography by Highstreet.

Challenges

Applying photography and brand elements to an extreme range of aspect ratios, while maintaining visual hierarchy and consistent look and feel.

Developing applications with the same look and feel as other campaign applications, and overall consistency with the Highstreet brand.

Balancing photographic and graphic elements within a small application size and resolution.