Background

Located in Vancouver’s historic Chinatown, Private & Company is a boutique menswear shop curating the finest in heritage and artisan-crafted staples. Rooted in the philosophy of slow fashion, they champion pieces of exceptional quality that are designed to “live through it all.”

The project centered on bringing this ethos of timeless craftsmanship to life while weaving in a sense of modern style. Along with creating a distinctive brand identity, the scope included designing a robust web presence that seamlessly marries quality, style, and function—just like the garments they offer.