Background

Nestled in rural Manitoba, Foxtail Botanicals is a flower farm dedicated to growing vibrant flowers, herbs, and botanicals. They serve florists through wholesale offerings, welcome visitors with a charming U-pick experience, and craft a range of flower-infused naturals like soaps, fragrances, and salves.

The goal of this project was to create a name that celebrated the land’s rich history and biodiversity. From there, the scope expanded to include a complete brand identity, thoughtfully designed packaging, and evocative brand photography—all working together to tell the unique story of Foxtail Botanicals.